Marketing Assistant

Pathways Health Partners Pathways Health Partners is an Accountable Care Organization (ACO) on the forefront of helping independent providers make the transition to Value-Based Care.
Pathways operates a Medicare REACH ACO, a Medicare Advantage MSO, and a Commercial MSO responsible for approximately 16,000 patients throughout North-West/Central Florida.
Our service area is The Villages, down to St.
Petersburg, across to Mount Dora, and areas in between.
Pathways also operate a robust hospital medicine group, manages several of its affiliated medical practices, and an insurance agency.
Job Summary The Marketing Assistant will support the marketing department in its primary administrative duties.
This role involves assisting in organizing campaigns, developing marketing strategies, and conducting market research.
The ideal candidate will have a passion for marketing, excellent organizational skills, and the ability to work under tight deadlines.
Role and Responsibilities Assist in the development and implementation of marketing strategies: Support the marketing team in daily administrative tasks, help organize and execute marketing campaigns.
Market Research: Conduct market research to identify marketing opportunities and negotiate media coverage.
Content Creation: Assist in the creation of written, video, and image content for marketing channels.
Data Analysis: Analyze marketing data (campaign results, conversion rates, traffic, etc.
) to help shape future marketing strategies.
Social Media Management: Manage and update the company's social media profiles.
Tik Tok/You Tube/ Facebook / Instagram / Thread / X Event Management: Assist in the organization of promotional events and traditional or digital campaigns and attend them to facilitate their success.
Communications: Prepare promotional materials and presentations, write marketing literature (brochures, press releases, etc.
) to augment the company’s presence in the market.
Collaboration: Communicate directly with clients and encourage trusting relationships.
Perform payroll function for the company.
Other duties as assigned.
Qualifications and Education Requirements 1 year related or relevant field.
Previous work experience as a marketing assistant, or similar role.
Strong written and verbal communication skills.
Familiarity with marketing computer software and social media platforms.
Good understanding of market research techniques, data analysis, and statistics methods.
Creativity and commercial awareness.
A team player with a customer-oriented approach.
Understanding of WordPress / WIX / Squarespace Preferred Skills Works well independently and has strong operational skills Excels at customer service and has strong interpersonal skills Strong organizational and time management skills Demonstrates a positive attitude and maintains a positive corporate culture Communicates effectively and has strong verbal, non-verbal, and written communication skills Develops strong relationships with coworkers and other stakeholders Learns quickly and has strong problem-solving and critical-thinking skills Willingness to continually self-educate and grow professionally Why Work for Pathways? Pathways Health Partners is a growing company based in Leesburg, FL.
We are proud of our professional yet family culture with the executive team working daily alongside our team members.
We provide competitive salaries, bonuses for all team members, and a benefits package that is second to none.
Medical Insurance for Employee and Spouse/Significant Other paid 100% by Pathways! Addition of family coverage for dependents at a fraction of the cost 25K life insurance for employees 100% paid by Pathways! Increasing Employee coverage or adding spouse/dependents at a fraction of the cost Vision and Dental Coverage available at a very low cost for employees, spouses, and family 401K retirement plan with 100% match up to 4% of annual pay Paid holidays Ample Paid Time Off (PTO) for vacation/sick/personal days We look forward to speaking with you about this opportunity!