Community Relations Director

Job Title: Community Relations Director Department: Sales and Marketing Reports To: Executive Director Location: Community FLSA Status: Exempt Revised Date: January 2020 One of the keys to Sonata Senior Living’s success as a company is our Team Members.
We expect and depend upon each Team Member to perform the tasks assigned to the best of their abilities.
We believe that hard work, a commitment to excellence and a desire to work with seniors are essential to a successful career in senior living.
MISSION STATEMENT Sonata Senior Living enriches the lives of older adults through innovative programming, services and care that honor individuality and personal choice.
OUR GUIDING PHILOSOPHY Sonata Senior Living is committed to providing the highest-quality senior living services with sensitivity and compassion to our residents, staff and guests AT ALL TIMES.
We actively seek new ways of exceeding the expectations of residents, colleagues, and guests on an ongoing basis by placing customer service and resident choice at the center of everything we do through our Core Values.
Excellence - We are committed to providing excellent service; to everyone, at all times.
Integrity - We will honor the truth; in accordance with the highest principles and ethics.
Respect - We will demonstrate respect to every individual; without exception.
Passion - We are driven by enthusiasm for those that we serve; our residents, guests, and Team Members.
Teamwork - We will develop people and foster teamwork through mutual respect and communication SUMMARY The Community Relations Director (CRD) is responsible for sales and market planning activities that result in positive census growth for the community.
The CRD is expected to meet or exceed the community’s monthly census and revenue goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES Meets and/or exceeds the community’s monthly budgeted census and activity standards including; follow up calls, professional sales calls, home visits, creative follow up, event planning, and monthly e-blast.
Plans, develops, implements, and evaluates all aspects of the quarterly community marketing and sales plan and tracks progress made with lead generating and nurturing activities.
Participates in the development of and is accountable for managing, and not exceeding, community marketing advertising, promotional and special event budgets.
Ability to work varying hours including evening and weekends (scheduled and unscheduled) to facilitate events, conduct family tours, and assist with same day move-ins.
Accurately and consistently utilizes lead management system and other software programs (Sonata 360 Portal and Matrix Care) to maintain scheduled follow up, move-in of new residents, create flyers and completion of quarterly competitive analysis reports.
Responsible for monitoring the first impressions of the discovery and model room and helping to foster a sales and customer service-oriented culture throughout the community.
Develops an excellent understanding of the industry, competitors and the community’s products and services.
Becomes a community expert/resource in company’s services.
Accurately completes all required reports as defined by the VP of Sales and Marketing and Executive Director.
Performs other duties as assigned.
COMPANY WIDE RESPONSIBILITIES Supports a dignified and caring atmosphere with residents, residents' families, visitors and team members.
Protects privacy and confidentiality of information pertaining to the resident, team member, residence, company information and records.
Maintains a safe and secure working environment and practices safe working habits.
Complies with the cell phone and social media policies.
Maintains neat appearance, good personal hygiene and appropriate attire per company dress code.
Participates in training, in services and attends meetings when required.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Prior to presence in the community, applicant must have completed a Post Hire Health Questionnaire upon offer of employment.
A TB test result must be received with 7 days of employment.
Previous TB test results cannot be older than 6 months; chest x-ray results 2 years.
A Criminal Record Clearance is required prior to team member’s starting date.
EDUCATION and/or EXPERIENCE Must have, as a minimum, 1-3 years of sales experience with proved track record, including experience managing sales staff.
Must have a minimum of high school diploma; college degree in business, marketing or related field preferred.
Must have excellent understanding of sales process.
Must be computer literate.
LANGUAGE SKILLS Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or team members of organization.
MATHEMATICAL SKILLS Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS Position requires the ability to stand, reach, bend/stoop/crouch, push/pull/lift/carry up to 50lbs, twisting/ turning and repetitive motion PHYSICAL ABILITIES Must have good vision, hearing and speech WORK ENVIRONMENT Primarily works in the community.
The above statements are intended to describe the general nature and level of work performed.
They are not intended to be construed as an exhausted list of responsibilities, duties, and skills required of personnel so classified.